We recently engaged with Dr. Benjamin Gilad, a leading war game facilitator, to lead a war games exercise for our staff at Harvard Business Publishing’s Higher Education unit. Ben Gilad is a leading theorist on competitive intelligence theory, co-founder of the Academy of Competitive Intelligence, and the author of The Art and Science of Business Intelligence Analysis and Business War Games, among other writings.
Due to the confidential nature of the engagement, I won’t divulge any specifics. But I found the experience to be an amazing way to engage your entire staff, or an entire level or two of management, in a visceral exercise that involves inhabiting the perspective of your competitors, and then brainstorming how your company or unit should evolve and adapt your strategy in response. Many of us felt that the process resulted in a much deeper understanding – across every role, every participant – of our strategic landscape and options than could ever be mustered through traditional competitive intelligence monitoring.
More on Ben Gilad’s Business War Games can be found here. http://www.bengilad.com/